When our client — a real estate developer in Noida — came to us, they had zero online presence and a Rs 50,000 per month ad budget. In 30 days, we delivered 500+ qualified leads.
Step 1: Hyper-local Keyword Research
Instead of targeting broad terms like "flats in Noida," we drilled down to hyper-local keywords like "3BHK flats Sector 150 Noida under 80 lakhs" — lower competition, higher intent, lower CPC.
Step 2: Landing Page Optimization
We built a dedicated landing page with a single CTA: Get Floor Plan on WhatsApp. Just 3 form fields. Conversion rate: 18.4%.
Step 3: Call-Only Ads for Mobile
60% of real estate searches happen on mobile. Call-only ads let users call directly. Cost per call: Rs 48. Result: 500 leads at Rs 100 per lead. 4 bookings in Month 1.
