WhatsApp has 500 million users in India and a 98% open rate. Businesses not using automation are leaving money on the table.
API vs Business App
The free Business App is limited to manual messaging. For scale (500+ customers), you need the WhatsApp Business API — bulk broadcasting, chatbots, CRM integration.
Use Case 1: Lead Nurturing
New lead fills form → instant WhatsApp with catalog PDF → 24hr follow-up → Day 3 case study → Day 7 discount. All automated.
Use Case 2: Order Updates
Confirmed → Shipped → Out for delivery → Delivered. Automatic messages reduce support calls by 40%.
